Happy Pride
Client: Coca-Cola
Concept and Art: Jacob Matthiesen
Agency: Ogilvy

The Reality of HIV
Client: TV3 and Aidsfondet
Concept: Jacob Matthiesen & Katrine Joo
Agency: Ogilvy
PASSWORD: Jacob

PASSWORD: Jacob

Digital Out Of Home (DOOH) Solution
Client: Nordisk Film Biografer
Concept: Jacob Matthiesen
Agency: Revolt

In order to increase the digital sales for Nordisk Film Biografer in Copenhagen, we had to make people aware of which movies were screening in the cinema and provide them with an easy booking method. Digital solutions like that still haven't been utilised in Copenhagen - however in Stockholm. Therefor I contacted Clear Channel Stockholm to get input on how to create this solution. Some screens in Denmark are run by HTML5 which made it possible to create this solution - however only in the subway. Every screen would have a personal snapcode, which would lead the person scanning, directly into the booking page. Additionally did the screen show the closest cinemas' screening of the trailers shown. 

Real-time Marketing
Client: Spotify
Concept: Jacob Matthiesen

The campaign is commenting on the Royal British engagement between Prince Harry and former actress Meghan Markle. Through Lorde's famous lyrics from the song "Royals", the post points out what most British girls felt, when their Prince Charming had been taken. The campaign is displayed below as an Instagram ad linking to Spotify, a print ad with music built in, an outdoor ad with the song playing from a speaker and a Tinder ad. 

Fundraising through Snapchat
Client: Unicef Global
Concept: Jacob Matthiesen
Agency: Freelance

In order to support the refugee crisis in Syria, I create an idea on how Snapchat could be used for fundraing. The screenshot function had never been utilised in a campaign, however it is possible to keep track of the screenshots. Unicef could create a new fundraising song and publish it on Snapchat. Each part of the 10 second clips, would feature a major brand, which would donate $1 for each screenshot. The brands would get their publicity and be saved on a screenroll and money would be donated. 

Sensitive Content on Festival poster
Client: Copenhell (Heavy Metal Festival)
Concept: Jacob Matthiesen
Agency: Ogilvy

To reinforce how dangerous this festival is, the idea was to report the festival poster in the hopes, it would get the Sensitive content layer added on top by Instagram. 

Financial utilities
Client: Danske Bank
Concept: Jacob Matthiesen
Agency: Freelance

There are multiple challenges for the consumers with banking. I wanted to list them and create a solution, Danske Bank could take ownership of.
1. My Match: Which Bank do I fit into? A Momondo solution, which could help you pick the perfect match. 
2. Master Bank Language: What does "interest rate swap"(renteswap), "stock options"(aktieoptioner) and "letter of credit"(remburs) really mean? Urban dictionary in Dualingo (gamification) style.
3. Financial Education: Avoiding the trend of "Luxury Trap"(Luksusfælden). Teaching about budget and tax. Could be useful for schools too. 
4. The right product: Which loan suits me best? All products from all banks, can be browsed through to find the right product.
5. Wishlist: Don't buy the thing in a spontaneous way with quick-loans with explosive interests. Creating a visual-Shazam and letting you know how long it will take you to buy the product, in a way which are healthy for you economy.
6. Reward yourself: People don't save up. Set the pedometer up with the MobilePay and transfer 1 kr. each time you walk a kilometer. It will also allow banks to promote a healthy lifestyle which a healthy economy is a part of.